Most authors have a newsletter which they send out on a weekly or monthly basis, but as a publisher, it seemed a little more complex (although it’s more than likely that I am making things more complicated than they need to be).
‘s What I really want to talk about here though, is how a newsletter can help with a promotion.
The author whose book we were promoting has a far larger newsletter and the results were far more impressive. Actually, I did very little towards this promotion – all the success from this promo came via her own newsletter and swaps she arranged. I did little more than constantly refresh the sales stat page to keep her updated.
The book made number one in two free kindle ebook categories and got a good overall rank.
There is much more to a free promotion than just the rank, of course, but I’ll save that conversation for another post or I’ll go off-topic.
The important lesson of the day, for me, is that newsletters (the author’s in this case) can and do work. I’ve seen the proof of that now, and shall continue to push myself beyond my worry of making a nuisance of myself, or worse, boring people, and endeavour to send a monthly newsletter in Bolide Publishing’s name.