Behind the Scenes
a glimpse into our editing, publishing, and marketing processesPublishing: Final, final… final checks
The launch day for Inalienable is fast-approaching and we are still busy in the background checking the book for any remaining typos and formatting errors. It always surprises me how many slip through, despite each book going through developmental edits, content and...
Marketing: Building a mailing list
Since my last post on this topic (in October) I haven’t done very much with the newsletter. After sending the last (first) newsletter, I pretty much just set up links to subscribe to it, shared them on the website and on social media, and hoped readers would find it....
Formatting: with the Affinity Publisher workbook to hand
I treated myself to the Affinity Publisher workbook in an attempt to wrap my head around formatting in Serif's new and improved software (I still prefer Page Plus at the time of writing but that's another story (which you can read about here). I know there are plenty...
Marketing: The power of a newsletter
I have resisted the newletter 'issue' for a long time, but a recent promotion on one of our books has made me realise that I should probably get ours up and running (and keep it going). Most authors have a newsletter which they send out on a weekly or monthly basis,...
Formatting: Affinity Publisher woes (of entirely my own making)
Once upon a time, this publisher was very happy with old software from Serif called Page Plus. She created paperback interiors and loved the results and even designed templates she could pretty much just drop a text file into, tweak the front and back matter, and...